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Motorbikes market in August shows decline, but the total is still OK

As in July, the motorbike market in Belgium also shows a significant decline in August. A total of 2167 motorcycles were registered in Belgium last month. This is more than 17% less than in August 2020. Yet this does not tell the whole story. To date, almost 500 more motorcycles have been sold than in the first eight months of 2020. Which brings the positive balance to 2.4%.

Febiac dedicates the disappointing results of the last two months to the shortage of semiconductors, caused by the Corona pandemic worldwide. It is expected that this will not be omitted for the time being, which makes it very doubtful how the rest of the year will go in terms of sales figures.

If we look further at the figures for the past eight months, we see that BMW can call itself the market leader in Belgium. This is in contrast to the Netherlands, where it sees sales decline compared to Yamaha. In Belgium, therefore, BMW is doing significantly better, with a market share of more than 14.5% and total sales of 2990 motorcycles. This is 12.5% more than last year.

Honda follows a long distance, with a market share of just under 13% and 2632 sales. Honda also sees sales increase throughout the year. The Japanese brand sold 28.5% more motorcycles in the last eight months than in 2020.

It is striking that Yamaha does a lot less in Belgium than in the Netherlands. Despite the third position in sales in the last eight months. With a market share of just under 11%, the Japanese brand is well behind BMW. In total, Yamaha sold 2216 engines in 2021 to date. This doesn’t seem much less than BMW and Honda, but Yamaha did sell more than 17% less than last year!

The figures from August itself show the trend, which has started since July. Within the entire top-10 sales, there are only three brands that managed to sell more than last August. Honda (+6%), Triumph (+4%) and Sym (+4%) stand out in favour of the rest of the top 10. Also Aprilia (15th position) does good business. The Italian brand sold 250% more last August than in the same month last year.

Looking at the top-3 of last month, Honda can call itself market leader of August 2021. As mentioned earlier, Honda recorded positive figures with 6%. Representing 291 sales and a market share of over 13%.

In second position is Yamaha with a market share of 12% 262 motorcycles sold. This is more than 11% less than last August. BMW completes the top-3. With more than 13% less sales than in August 2020, the counter remains at 223 sales over the past month. This gives BMW a market share of over 10%.

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