The Belgian motorcycle market saw a decline of more than 8 percent in July compared to the same period last year. A trend that can also be observed in the Dutch motorcycle market. The Febiac indicates that the decline is due to the fact that last July had a working day less than July 2021. Nevertheless, this does not seem to be the full story, precisely because the Belgian motor market also faces a loss of 6.4 percent over the first 7 months compared to 2021.
July 2022
In July, a total of 2373 motorcycles were sold in Belgium. Last year there were 2,584. This represents a decrease of 8.2%. Within the top-10, only Piaggio and Kymco manage to achieve positive figures. With 211 sales, Piaggio posted a plus of 30% compared to July 2021. However, Kymco sees a bizarrely large growth of up to 109%(!) compared to July 2021. This amounts to 115 sales. In the overall sales figures so far, Kymco also manages to penetrate the top-10 at the expense of Sym due to these strong figures.
If we look at the top-3 of last July, we see that Honda occupies the first place with 291 sales and a market share of 12.3%. However, they deliver more than 6% compared to July 2021. In second place we find BMW with 277 sales, which represents a market share of 11.6%. However, the Germans also make a big contribution. Compared to July 2021, sales fell by 26.9%. The top-3 is completed by Yamaha with 11.1% market share and 264 sales. Like Honda and BMW, Yamaha also delivers, with almost 17%.
First 7 months 2022
Over the past seven months, the Belgian motorcycle market has also yielded compared to 2021. A total of 17,195 engines have been sold so far, compared to the 18,368 of 2021. This represents a decrease of 6.4%. Honda managed to sell the most engines over the past period with 2441 new engines, which represents a market share of more than 14%. BMW follows in second position, but delivers 566 sales compared to 2021. In total, the German brand sold 2201 motorcycles, representing a market share of more than 12%. The top-3 is completed by Yamaha, albeit by some distance. Yamaha sold a total of 1893 bikes in 2022 so far. This equates to a market share of 11%.
